The January transfer window can break and make a teams season. How are we going to deal with it?

Relegation from the Premier League is always going to mean sacrifices have to be made. The steep drop in income and prize money means wage bills have to be cut and players sold just to keep that bank balance topped up.

Selling your best players is risky though, because not achieving a quick return to the Premier League can kill a club. We don’t want to be the next Ipswich do we….

When it comes to selling players some clubs fall foul to getting them out the door quickly and for cheap fees, we need to be careful that this doesn’t happen. I’m very glad Martin Olsson is now out of the door and for a reasonable price and Robbie Brady could be the next. We seem to be holding firm on the price for Robbie Brady which is admirable, but we have to remember in the back of our minds that holding on for an extra few million also means our targets are being snapped up elsewhere.

Remember when we could have got hold of Dwight Gayle but missed out because we hadn’t sold the players we needed to free up the necessary money.

The balance between selling for the right price and getting rid quickly is small, but we have to find the right formula.

I talk about this in length in the video above, check it out!

Jack Reeve

I'm that chap who founded TalkNorwichCity.

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